Joseph “Joe” Latrell is a space systems engineer and entrepreneur, and co-founder of Quub, a company developing modular PocketQube satellites for Earth observation, communications, and environmental monitoring.
Joe brings a rare blend of hands-on hardware engineering and startup execution—personally designing spacecraft subsystems, writing embedded software, building deployment mechanisms, and leading business development across government, commercial, and international partners. His work spans satellite platforms, laser communications, swarm concepts, and low-resource machine learning for space applications.
Known for a practical, build-first mindset, Joe focuses on turning ambitious ideas into working systems—often with small teams, tight budgets, and aggressive timelines. His current efforts center on rapid satellite deployment, clean-water monitoring from orbit, and new models for making space technology accessible to real customers on Earth.